Promotion+ is the ideal tool for organizations that have a strategy of mobile engagement, and that actively seek to use mobile as a communications channel, with their customer’s permission.
With Promotion+, your callers can respond to in-call promotional offers, and opt to receive the offers on their mobile. As each offer is actively accepted, you can track response rate and behavior live, improve your segmentation and future campaigns targeting.
Naturally, callers are keen to complete their call, so Promotion+ is designed to allow them to avail of a promotion, without feeling that they are losing valuable time listening to in-call marketing.
- Asterix integration module
- Mobile number capture
- SMS delivery, single and batch
- Browser based promotion configuration
- Multiple concurrent promotions
- Cross-sell and Up-sell
- Reduce on-hold frustration
- Engage by mobile
- Segment message market
HOW IT WORKS
Promotion+ is a solution for service providers that enables information delivery via mobile to callers. Naturally, callers are keen to complete their call, so Promotion+ is designed to allow them to avail of a promotion, without feeling that they are losing valuable time listening to in-call marketing.
Promotion+ can support all your campaigns:
- New product and service launch
- Special promotions including delivering vouchers and coupons
- Up-selling to higher value products or services
Yes. It uses mobile internet, so a smart phone with a browser is required.
Invitations are sent either a single API request over HTTPS, or as a batch file. An optional IVR module is offered, which captures the caller’s mobile number if required, and then initiates the API call.
We recommend that customer permission for SMS communication is obtained in the normal course of business; for example, when new customers join. This provides maximum flexibility for sending SMS to the customer. In telephone channel usage, it is also possible to simply offer the caller an opt-in via IVR.
For each promotion, the dashboard tracks the number of SMS sent, SMS delivered, and the screen views for first screen, second screen and final screen.
Yes, batch files of mobile numbers in CSV format can be loaded via the dashboard with an SMS sent to each number in the file.